Commercial Cut vs. Wrapping Door Jambs: What's Best for Your Vehicle Wrap? | Digital Dominance

What is a Commercial Cut?

A commercial cut refers to the method where the vehicle wrap is applied up to the edge of the door jambs but does not cover the inside surfaces. This method leaves the door jambs in their original paint color, creating a contrast between the wrapped exterior and the exposed interior.

Benefits of Commercial Cut

1. Cost-Effective
   • Since it requires less material and time to apply, a commercial cut is generally more affordable than wrapping the door jambs.
2. Quicker Installation
   • With less surface area to cover, the installation process is faster, reducing downtime for your commercial vehicles.
3. Easy Maintenance
   • Keeping the original paint on the door jambs makes it easier to clean and maintain the vehicle, as the wrap is only on the exterior surfaces.

Drawbacks of Commercial Cut

1. Visible Edges
   • The contrast between the wrapped exterior and the original door jambs can be noticeable, which may not provide the seamless look some businesses desire.
2. Potential for Wear
   • Exposed edges can be more prone to peeling and damage over time, especially in high-traffic areas like door handles and edges.

What is Wrapping Door Jambs?

Wrapping door jambs involves applying the wrap material to the interior surfaces of the door frames, including the areas that are visible when the doors are open. This method provides a more seamless and uniform appearance.

Benefits of Wrapping Door Jambs

1. Seamless Appearance
   • Wrapping the door jambs creates a continuous look, enhancing the overall aesthetic and professionalism of the vehicle wrap.
2. Added Protection
   • The wrap material protects the original paint on the door jambs from scratches and wear, preserving the vehicle's resale value.
3. Brand Consistency
   • A fully wrapped vehicle, including the door jambs, ensures that your branding is consistent and visible from all angles.

Drawbacks of Wrapping Door Jambs

1. Higher Cost
   • Wrapping door jambs requires more material and time, making it a more expensive option compared to a commercial cut.
2. Longer Installation Time
   • The intricate work involved in wrapping door jambs extends the installation process, leading to longer downtime for your vehicles.
3. Maintenance Challenges
   • Cleaning and maintaining the wrap on door jambs can be more challenging due to the additional surfaces covered.

Making the Right Choice for Your Business

The decision between a commercial cut and wrapping door jambs depends on your business needs, budget, and desired appearance for your fleet. Here are some considerations to help you decide:

1. Budget Constraints
   • If budget is a primary concern, a commercial cut offers a cost-effective solution that still provides a professional look.
2. Aesthetic Preferences
   • For businesses that prioritize a seamless and polished appearance, wrapping the door jambs is the better choice.
3. Vehicle Usage
   • Consider how your vehicles are used and the level of wear and tear they experience. Wrapping the door jambs can provide added protection for high-traffic areas.
4. Brand Image
   • Think about the image you want to convey. A fully wrapped vehicle, including the door jambs, can enhance your brand's professionalism and attention to detail.

Conclusion

Both commercial cuts and wrapping door jambs have their advantages and drawbacks. By considering your budget, aesthetic preferences, and vehicle usage, you can make an informed decision that best suits your business needs. Whether you choose a commercial cut or full wrap, Digital Dominance Graphics is here to provide expert advice and professional vehicle wrap services tailored to your business.